Introduction Traditional marketing methods alone are not enough in current marketing world. Organizations have started shifting to tools and techniques of Digital marketing from traditional tools. Digital Marketing is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. In addition, those businesses that fail to adapt to this new marketing climate are at great risk of going extinct sooner rather than later. Thus, in recent scenario, there is a greater need of understanding the various elements of Digital marketing and there are very few sources / opportunities available for someone who is interested in learning this emerging field. Recognizing the current trend of Digital Marketing globally, GTU is introducing Post Graduate Diploma in Digital Marketing under its PG Research centre for Marketing Excellence, Graduate School of Management Studies.
Program Highlights
- 1. Any Eligible Graduate can opt for the post Graduate Diploma in Digital Marketing.
- 2. Course Duration: 1 year (Divided into two semesters).
- 3. The Regular MBA students of GTU can also opt as additional post graduate diploma Course.
- 4. The course will be offered through contact classes and E-mode with the Interaction Session for the subject guidance.
- 5. The course material will be available online on the course portal and will be provided during contact classes to all the students.
- 6. The student has to study 7 subjects and prepare a project during the span of course.
Who can Join?
- 1. Any Graduate
- 2. Entry level marketing professionals in marketing & sales who wish to upgrade their digital skills
- 3. Experienced Working professionals in Marketing & Sales who wish to upgrade their Digital Skills
- 4. Entrepreneurs & Business setup owners with a desire to blend current digital trends with conventional marketing techniques.
Tuition Fees
The tuition fees for candidates of Indian Nationality is INR 25,000 for entire program.
Course Delivery
- 1.The course shall be delivered through contact classes and E-mode platform. The course content will be available in the form of study material, presentations, video and pre-recorded lectures and lectures.
- 2. Student may also request for the online interaction/contact classes for interaction with concerned faculty for resolving the learning difficulties in weekends.
Duration of the Course
The total duration of the course of the 1 year including practical assignment.
Teaching Methodology
- 1.The delivery of the course shall be through contact class at campus and E-mode.
- 2. The students will be provided the Log-In ID and Password for the e-learning platform of GTU. The course content will be available in form of study material, presentations, video and pre-recorded lectures.
- 3. Student may also request for the online interaction with concerned faculty through skype/google hangout for resolving the learning difficulties by taking prior appointment.
Subjects Covered In PGDDM
- Semester – I
- Basics of Marketing
- Fundamentals of Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Semester – II
- Content & Email Marketing
- Web Analytics (Elective)
- Search Engine Optimization
- Ecommerce (Elective)
- Project
| Subject Code | Branch Code | Subject Name | Category | Sem | L | T | P | Credit | E | M | I | V | Total Marks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1517501 | 75 | Fundamentals of Digital Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1517502 | 75 | Search Engine Optimization | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1517503 | 75 | Content and E-mail Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1527501 | 75 | Search Engine Marketing | Compulsory Subject | 2 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1527502 | 75 | Social Media Marketing | Compulsory Subject | 2 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1527503 | 75 | Web Analytics | Compulsory Subject | 2 | 3 | 0 | 0 | 3 | 70 | 0 | 30 | 0 | 100 |
| 1537501 | 75 | Seminar Course | Compulsory Subject | 3 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 100 | 100 |
| 1537502 | 75 | Project | Compulsory Subject | 3 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 100 | 100 |
| Subject Code | Branch Code | Subject Name | Category | Sem | L | T | P | Credit | E | M | I | V | Total Marks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2517601 | 76 | Basics of Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2517602 | 76 | Fundamentals of Digital Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2517603 | 76 | Search Engine Optimization | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2517604 | 76 | Search Engine Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2517605 | 76 | Social media Marketing | Compulsory Subject | 1 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2527601 | 76 | Content & E-mail Marketing | Compulsory Subject | 2 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2527602 | 76 | Web Analytics | Elective Subject | 2 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2527603 | 76 | E Commerce | Elective Subject | 2 | 3 | 0 | 0 | 3 | 50 | 0 | 50 | 0 | 100 |
| 2527604 | 76 | Project | Compulsory Subject | 2 | 0 | 0 | 9 | 9 | 0 | 0 | 100 | 200 | 300 |
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